The sign area is calculated by determining the periphery of the sign. The periphery of the sign shall be established by drawing no more than eight straight lines encompassing the limits of the sign within the smallest possible area. In determining the area of an individual sign that has more than one face (e.g., a monument or projecting sign), the single sign face with the greatest area shall be used. The total sign area is the sum of all individual sign areas. Sign area does not include supporting structures, such as sign bases and columns without lettering or graphics.

The height of a sign shall be measured from the ground, adjacent to the sign, to the top of the sign and support structure. If the ground under the sign slopes, the height shall be measured from the average grade under the sign itself. (Ord. 1667 § 3(2) (Exh. A (part)), 2019)