Prior to acting on an exception request, the city council shall hold a public hearing. Notice of the time, date, place, and purpose of the hearing shall be given to the residents of the proposed conversion and to owners and residents within three hundred feet of the affected property. The affected property shall be posted, and an advertisement shall be published in a newspaper of general circulation at least ten days before the public hearing. (Ord. 1650 § 3 (Exh. B), 2018)