When any person, by the use of a sign, circular, card, telephone book, newspaper, other publication or advertising media, shall advertise, hold out or represent that such person is in business in the city, or when any person holds an active license or permit issued by a government agency indicating that such person is conducting a business in the city, and such person fails to deny, by a sworn statement given to the finance director or designee, that such person is not conducting a business in the city after being requested to do so by the finance director or designee, then these facts shall be considered prima facie evidence that such person is conducting a business in the city. (Ord. 1474 § 1 (part), 2005)