A. Every taxicab shall have permanently printed or placed on each side of such taxicab the name of the owner or the fictitious name under which the owner operates, together with the telephone number of the owner or company. All of such lettering shall be in letters of not less than two and one-quarter inches in height and not less than five-sixteenths of an inch stroke. In addition thereto, every taxicab shall have printed or placed upon the exterior of such taxicab in conspicuous letters of at least three and one-half inches in height and not less than one-half-inch stroke, of a color in contrast to the color of the taxicab, the number of such taxicab and which numbering shall be printed or placed in the following locations:

B. All taxicabs shall conform to the color scheme, name, monogram or insignia approved by the director of public works.

C. No person shall imitate any color scheme, monogram or insignia used by any other holder of a certificate of public convenience and necessity which has been approved by the director of public works. (Ord. 1524 § 7, 2009)