For the privilege of selling tangible personal property (physical merchandise) at retail, a tax is hereby imposed upon all retailers in the incorporated territory of the city at the total rate of one and one-half percent of the gross receipts of any retailer from the sale of all tangible personal property sold at retail in said territory on and after the operative date of this chapter, prior to which the tax rate shall be as previously imposed by voter approval of Measure G (November 2014). (Ord. 1686 § 1, 2020; Ord. 1604 § 1 (part), 2014: Ord. 1495 § 5, 2006)