A. The name and address of the owner or person applying; if a partnership, the name of each partner; if a corporation, the names of the directors and principal officers;

B. The number of vehicles proposed to be operated for taxi service;

C. The designated number of each taxicab to be operated;

D. A description of the proposed color scheme, insignia, trade style, and any other distinguishing characteristics of the proposed taxicab design;

E. Any facts which the applicant believes tend to prove that public convenience and necessity require the granting of a permit;

F. Proposed rates to be charged;

G. Such further information as the council requires. (Prior code § 6240.2)